Ng Yi Cheah
Bukit Mertajam · Penang · Malaysia

Ng Yi Cheah

Optical entrepreneur, company director and community leader. General Manager, GF Eyewear · Director, WTHT Metal Sdn. Bhd. Twenty years building businesses across Penang — and giving a good part of it back.

Eyewear is not only about how people look. It is about how they see, live and experience the world.
Ng Yi Cheah at the ACCCIM 15th Young Entrepreneurs Conference 2026, Penang
Optical Group4 brands · 12 branches · 40 people
AppointmentChairman, Board of Visitors — Hospital Bukit Mertajam
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0
Years in
optical
0
Retail
brands
0
Branches
and growing
0
People in
the team
0
Spectacles
sponsored, 2026

We are not simply selling frames and lenses. We are helping people see more clearly.

Ng Yi Cheah
Portrait of Ng Yi Cheah
Ng Yi Cheah
Who I am

Building businesses.
Serving people.
Creating better vision.

For more than 20 years I have worked in the optical industry, building businesses around one simple belief — eyewear is not only about how people look, but also about how they see, live and experience the world.

Today I am involved in the development and management of several optical businesses — GF Optical, TOP EYE Optical, STAR OPTIC and GG OPTIC — with a growing network of 12 branches and a team of around 40 people.

My role goes beyond managing stores. It runs across business strategy and operations, team development, brand partnerships, customer experience, and the continuous growth of our optical retail network.

My business interests also extend beyond optical retail. I serve as a Director of WTHT Metal Sdn. Bhd., a Penang industrial company working in machine and equipment trading, factory dismantling and metal trading — a very different industry, but the same discipline of building a team, earning trust and delivering on what you promise.

A business should create value beyond its financial performance.

Because our business is fundamentally connected to vision and eye care, community service has become a natural part of what we do — through eye-care programmes, CSR initiatives and eyewear sponsorships that reach people with limited access to proper eyewear.

General Manager, GF Eyewear Director, WTHT Metal Sdn. Bhd. Chairman, Board of Visitors — Hospital Bukit Mertajam Chairman, MPKK Cawangan Taman Impian (1228) ACCCIM Young Entrepreneurs 2026
The group

Four brands,
one standard of care

A network built store by store across Penang — each brand serving a different community, all held to the same promise of honest advice, professional fitting and accessible pricing.

Eyewear brands

Ray-Ban
Oakley
Lee Cooper
Emporio Armani
Gucci
Guy Laroche
Coach
Vogue
Alain Delon

Lens technology

Essilor
HOYA
KODAK Lens
BBGR

International eyewear, lens and optical partners we work with.

Optical retail

From eye care
to eyewear

An end-to-end optical business: professional eye care, eyewear retail, in-house lens processing, premium brands and community optical services — not only a shop, but most of the optical journey.

01

Eye care & refraction

Professional vision assessment, eye screening and personalised consultation. Our optical teams recommend suitable lens solutions and help customers choose eyewear around their prescription, lifestyle, comfort and visual needs.

For you

A more personal journey — from understanding your vision needs to finding the eyewear that fits them.

02

Lens lab & processing

In-house lens processing gives us control over quality, accuracy and turnaround. Our own optical lab prepares prescription lenses within our ecosystem — from lens selection and cutting to fitting and final preparation.

For you

Tighter coordination between store and lab, and real control over the lens-making process.

03

Premium eyewear & brands

Access to international eyewear brands, optical products and lens technologies — Ray-Ban, Oakley, Lee Cooper, Luxottica, Essilor, HOYA, KODAK and BBGR among them.

For you

More choice across fashion, lifestyle, prescription needs and lens technology — everyday eyewear through to premium brands.

01Consultation

We understand the customer's vision needs, lifestyle, preferences and budget before recommending anything.

02Prescription & lens selection

Refraction, prescription requirements, and the right lens type, material, index and coating.

03Lens processing & fitting

Lenses are processed through our lab, fitted into the chosen frame and checked before collection.

04After-sales care

Fitting adjustments, servicing and ongoing optical support long after the glasses are collected.

Optical care beyond the store

Not everyone will walk into an optical shop. So the business also runs community eye-care programmes, outdoor vision activities and mobile optical setups — bringing selected optical services directly to community events, organisations, workplaces and outdoor programmes.

From the optical store to the community — we bring eye care closer to the people.

Store → Lab → Brand → Community

01
Retail outlets

Face-to-face customer experience and professional optical services.

02
Optical lab

In-house lens processing and prescription eyewear preparation.

03
Brand & product network

Access to premium eyewear brands, lenses and optical technologies.

04
Mobile & community services

Outdoor programmes, community eye care and mobile optical setups.

On the ground

Twelve doors,
open every day

From Econsave Bukit Mertajam to Penang Sentral — storefronts built for walk-in eye tests, same-day lenses and a wall of frames at a price people can actually say yes to.

GF Eyewear store interior
GF Eyewear — Econsave Bukit Mertajam
STAR OPTIC mall storefront
STAR OPTIC — mall storefront
TOP EYE OPTICAL shopfront signage
TOP EYE OPTICAL — shopfront
Directorship · Industry
WT Group logo

WTHT Metal
Sdn. Bhd.

(1227971-D) · A WT Group company · Juru, Penang

Alongside the optical group, I serve as a Director of WTHT Metal Sdn. Bhd. — a Penang industrial company in machine and equipment trading, factory dismantling, and material and product trading and analysis.

Machine

Buying and selling new and used machinery, equipment and instruments — sourced, appraised and moved.

Services

Machinery repair, on-site dismantling and refurbishment — including full factory disassembly projects.

Trading

Metal goods and materials — iron and steel, aluminium, copper, lead and related products, with market analysis behind every trade.

How the work gets done

01
Logistics

An in-house transportation team supporting the delivery and movement of goods.

02
Dismantling

On-site dismantling of factories and machinery, handled end to end.

03
Door-to-door quotation

Personalised on-site appraisal and transparent project bidding for accurate, fair pricing.

13 50

The team has grown from 13 workers to 50 since 2020, across machinery, process improvement, and ferrous and non-ferrous metal trading and analysis.

Licensed and active

MBSP local business licence Police licence A Police licence C DOE SW110 — scheduled waste

Department of Environment licences issued under the Environmental Quality Act 1974 for scheduled waste and e-waste handling.

Address

No. 5, Lorong Industri Ringan 5,
Kawasan Industri Ringan Juru,
14100 Simpang Ampat, Pulau Pinang

Contact

Tel / Fax 04-5040026
Mobile 016-4939808

Email

wtht_metal@wtgroup.com.my
wthtmetalsb@gmail.com

Community · September 2026

100 pairs of spectacles,
given where they count

GF Eyewear sponsored 100 pairs of spectacles for senior citizens, school students and children in special education in Bukit Mertajam — a welfare drive organised with Kelab Wanita Muda Bukit Mertajam and the Bukit Mertajam Parliamentary Constituency Service Centre, held at the Seberang Perai Tengah District Office Hall.

100Spectacles sponsored
3Groups served
1Community, together

Clear vision is essential for learning and a better quality of life.

Read the Bernama report
Residents being fitted with spectacles at the Bukit Mertajam welfare drive
Community hall during the free spectacles programme
Screening & frame selection
Handing over aid to residents at a care home visit
Community visits
Home visit with residents in the community
Home visits
Healthcare

Chairman,
Board of Visitors
Hospital Bukit Mertajam

Beyond the optical industry, I am honoured to serve as Chairman of the Board of Visitors of Hospital Bukit Mertajam — connecting the hospital with the community, and supporting efforts to enhance patient welfare and healthcare services.

The role means working closely with hospital management, healthcare professionals, community organisations and other stakeholders, particularly on community engagement, patient welfare and hospital development.

Leadership is not only about building a business. It is also about making a meaningful difference in the community.
Board of Visitors members at Hospital Bukit Mertajam
Board of Visitors
Ward visit with nurses and hospital staff
Ward visit
Board meeting in session
In session
Courtesy visit with state officials
Courtesy visits
Engagement session with the Penang state council
Stakeholder engagement
Hospital delegation meeting
Hospital development
Hospital ward programme with staff and volunteers
On the wards

Tzu Chi donates medical equipment to Hospital Bukit Mertajam

Video in Mandarin · YouTube

Watch on YouTube
At an official state ceremony
State ceremony
With community leaders
With community leaders
Community gathering
Branch gathering
Public & community leadership

Chairman,
MPKK Cawangan
Taman Impian (1228)

Democratic Action Party (DAP), Penang

As Chairman of MPKK Cawangan Taman Impian, I work with residents, community representatives and relevant stakeholders to understand the needs and concerns of the local community — and to connect those needs with the right organisations and channels.

Community leadership, to me, is about being present and listening. It complements the work in the optical industry and the healthcare initiatives: whether through business, community programmes or public service, meaningful leadership begins with understanding the people around us.

Business gives me the platform to create value. Community leadership gives me the opportunity to serve.
Large community gathering under a covered court
Community day
With volunteers at a community event
Volunteers
With community representatives at an outdoor event
With representatives
The organising team on the ground
The team on site
My approach

Three things sustain
a growing business

Business and community are not two separate responsibilities. A successful business should be able to grow while creating value for the people around it.

01

Build a strong business

Develop the people, systems, brands and customer experiences that let the business grow sustainably — not just this quarter, but over decades.

02

Build meaningful relationships

Work with business partners, suppliers, professionals and community organisations to create real opportunities for collaboration.

03

Give back through what we know best

Use our experience, resources and position in the optical industry to make eye care and better vision more accessible to the community.

Connect

Let's build something worth seeing

For business partnerships, community programmes, eyewear sponsorships or a conversation about eye care in Penang.